SEO | Digital Network

10 Must Know Image Optimization Tips If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time - image optimization can be an important part of building a successful ecommerce business.  Have you ever stayed up at night wondering: Why is it that when I do a Google image search, my product photos never show up? Do I need to add "Alt Tags" to my images? What's the difference between a JPEG, GIF and PNG - should I use one over another? In this post I'm going to answer those questions and more. Prepare yourself for a deep dive into 10 "must-know" image optimization tips: 1. Name Your Images Descriptively and in Plain English It's really easy to blast through hundreds of product shots and keep the default file name your camera gives them. But before you keep that habit, let's discuss why that's not a good idea. When it comes to SEO, i...

1. Social Content Will Gain Prominence In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2016, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs. Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings. For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top lis...

The process of search engine optimization is not that simple but we do it manually in a systematic manner so that it brings genuine interested traffic to your website and makes it stay for a longer period of time at a respectable position on the search engine. In order to ensure that the SEO process gives you the best return for your money we follow a structured SEO methodology which comprises of the below mentioned steps: 1. Analyze 2. Strategize 3. Implement 4. Success statistics delivered 1. Analyze: The very first step of our SEO process is to analyze the website completely and identify the need / purpose for the existence of the website. An extensive research is done to identify the keywords/ phrases which a user might put on the search engine to find information about a website with the same theme/ purpose. We also carefully analyze the competitor sites so that we are better equipped with information about the latest trend in the market. This step is carried out in t...

Use Case #1: Keyword research When I'm doing catchphrase research for a customer and I'm gazing intently at a rundown (likely a large number of lines long) of potential watchwords to examine and their hunt volumes, I attempt to irregularity comparative ones together to see examples of closeness. At Distilled (we're procuring, btw!), I may utilize an apparatus like Brightedge or SEMrush to see the questions a site has perceivability for. Moreover, I could simply put a point into Google Keyword Planner and get a yield of comparable terms per Google. Send out your outcomes in a CSV record and you'll have your beginning stage for information investigation. You may significantly think about how the equation I said before could even be valuable since Google Keyword Planner gives an "Advertisement Group" section, so one ought to effectively have the capacity to know how to isolate up the gave catchphrases. Issue is, the yield is regularly partitioned up betwe...