Google Sandbox Effect :

The Google sandbox or “sandbox effect” is a filter that Google applies to new websites that want to rank in the search results for specific phrases. The filter exists to prevent SEOs and spammers from easily manipulating search results by satisfying all of Google’s major offsite and onsite factors.

Signs of the sandbox include:

• The website is outranked for clearly navigational queries (the name of the website with exclusion of www. and .com, for example “seochat”).
• Pages do not rank for exact title matches.
• The website ranks well for competitive queries and then drops into no man’s land to page 100+ of the SERPs, or does not show for targeted keywords at all.
• Site ranks well in Yahoo/Live, but not Google.

There is an important difference between the sandbox and deletion from Google’s search results. While the sandbox and a Google ban can seem to be very similar, they are not. The sandbox is a filter (or so SEOs say) used by Google to prevent new websites from taking top spots on search results, while a Google ban is a complete exclusion of the website from the search results. To find out whether your website was banned or was placed in the sandbox, simply search using the following command:

site:www.yourwebsite.com

If Google shows pages from your website, it means you were sandboxed.

If you get the following message: “Your search – site:www.yourwebsite.com – did not match any documents.” – then you’re banned. If you’ve been banned, contact Google with an inclusion request, but make sure to clear out all the elements that might have caused you to get banned first.

{mospagebreak title=What Can I Do to Get Out of the Sandbox?}

You are not going to like the answer. Nothing. The only way out of the sandbox is to wait, however long it takes Google to release your website. How long? The answer varies, depending on who you listen to. On average you will spend six months in the sandbox. The only thing you can and should do in the meantime is develop your website.

Use this time to create content, add pages, tweak your site’s design and add in all the elements that constitute a high value destination. Look at the sandbox as the opportunity to take a website to the next level before it takes competitive spots on search results. Research your customers, find out what they value in the website and what they want to see, then take the time to develop it – be it content, tools or resources.